Is JP Morgan’s ESG investing truly sustainable or just smart marketing?

JP Morgan’s “sustainable” funds have invested over £200m in Glencore, a mining giant with a controversial environmental record. While ESG investing is booming, this raises critical questions about how “sustainable” funds are defined. Current rules allow up to 49% of assets to bypass strict ESG criteria—potentially misleading investors.

Glencore’s coal operations in South Africa continue to breach environmental laws, yet its revenue structure allows it to stay within ESG fund thresholds. As scrutiny on greenwashing intensifies, regulators and investors must ask: are we funding real sustainability, or just sustainability branding?

Read the full story to explore what this means for ESG investing.