Dublin-based sustainability technology company Superfy is targeting the close of its first external funding round of €2 million later this year, with proceeds earmarked for lead generation and expansion into new international markets including the United States and Europe.

As reported by Business Post, Superfy was founded in 2023 by Ronan Quinlan and Darren O'Donohoe and is based at the DCU Innovate Hub. The company currently employs 12 people, with the founders having invested €5 million in the business to date.

The company's platform uses sensor technology installed in waste and recycling bins to inform collection vehicles when bins are full and to optimise collection routes in real time. O'Donohoe described the core proposition: "With the lorries that come around collecting waste and recycling, a lot of the time they are collecting bins that are almost empty. Superfy puts gizmos into the bins and they inform the trucks when the bins are full, telling the trucks when to collect them and the best way to do so. That way they only come when the bins are full. This saves a lot of time, fuel and money."

Beyond smart bin monitoring, Superfy has since expanded into fleet management and materials monitoring, the latter using QR codes and digital tracking to follow the recycling process and provide a full audit trail of material flows.

O'Donohoe said the platform was relaunched at enterprise software level at the end of 2024 following two years of intensive development. "We spent 2023 and most of 2024 on software development, building up the platform and looking at the markets we wanted to enter," he said.

The business originated from a small Australian smart bin company acquired by Quinlan during his tenure as chief executive of Taoglas, which he subsequently developed into Superfy as a standalone, internationally focused enterprise.

The Asia-Pacific market is currently the strongest growth region for the business, with O'Donohoe indicating the funding round will accelerate expansion across that region alongside new target markets.

See the full story of Superfy's growth ambitions and funding plans in the complete report.